We inspire belief.
In everything we do, belief is the goal. When we build a brand for a client, we ensure that it is genuine to the company’s character and aspirations. To us, this is the only way to create brands our clients can believe in. And when we help them project their brands to the world, everyone they reach becomes a believer too. To accomplish this, they first must trust us. They must believe in our brand. So when communicating about ourselves, here are the guideposts that keep our path true.
Brand Pyramid
This is the map that guides us in all brand creation. It represents the essence of BrandExtract, and it is sacred. As we climb from the foundation ever higher on the pyramid, our messages become more differentiated. At the apex we see the vital intersection of what customers need the most and what we provide to successfully deliver it. Keep this pyramid nearby whenever you’re creating BE brand elements to be sure your work reflects it.
Brand Mission
We inspire people to create, transform and grow.
This is our mission, and we pursue it with passion. It is a bold statement, abundant with meaning and purpose. To create is to bring something new into existence – new answers, new energy, new opportunities. Only through this kind of creation can you truly transform into what you want to become – something greater. And once you make this transformation, you’re able to unleash growth like never before.
To accomplish this mission, we first focus inward. When we at BrandExtract are inspired to create, transform and grow in our own lives, we are empowered to help our clients do the same for themselves and their companies. Challenging ourselves to fulfill this mission keeps our minds fresh, our teams strong and helps us build belief in everything we do.
Brand Values
These are not words. They’re actions.
One thing you’ll notice immediately about our values – they all begin with an active verb. That’s because we see them as much more than lofty ideals to strive for. They are how we show up for each other and our clients every day. They exemplify the way we work, and the kinds of clients we want to work with. If there’s ever a question about how to approach any situation, go to the values. Also, when developing the BE brand, think about whether the spirit of these values is shining through in your work.
We constantly seek new ways to make things better. We look at the world from every angle, try new ideas, figure out how things work. When you’re curious, life is so much more amazing.
Brand Belief
As you can see near the top of the pyramid, Inspire Belief is our brand position. It is the culmination of what we deliver when we pursue our Mission and live our Values. Inspire Belief is the final thought we want to plant deeply within anyone who is exposed to our brand. Thus we also use it as our tagline.
Brand Story
This is the story of what sets Brand Extract apart. It’s how we bring our positioning to life and is the essence of how we express ourselves to clients and prospects. Whenever you’re creating materials about BE, ensure that the themes within our Brand Story resonate.
Inspire Belief
When people believe in you, something amazing happens. You become more valuable. BrandExtract helps you do just that. We build value by inspiring belief in people and organizations.
We achieve this by boldly pursuing the BrandExtract mission: We inspire people to create, transform and grow.
Meaningful creation, transformation and growth can only happen when you take an unconventional approach. The BrandExtract way is to align your brand strategy with your corporate strategy, which creates exceptional opportunities. When your brand reflects the genuine essence of your company, the way you express yourself rings true – to employees, customers, prospects, communities and shareholders. Truth inspires belief. Your stakeholders come to know in their minds and hearts that they can believe in what you’re doing. They become raving fans and steadfast supporters. Your corporate strategy is fueled. And your people and company are inspired to create, transform and grow. Mission accomplished.
Elevator Pitch
If you have less than a minute to tell someone about BrandExtract, go to the elevator pitch. It quickly expresses what business we’re in and how we approach it differently than anyone else.
BrandExtract makes companies more valuable. We do this by taking unconventional approaches to strategy, branding, marketing and digital. We inspire belief in brands, which creates new opportunities, transforms people into fierce supporters, and spurs exceptional growth.
BE Uniques
Our three uniques distinguish BrandExtract even further. They help clients and prospects see the tangible actions and results that spring forth when they trust our people and buy into our approach. These stories help you understand in more detail the unique ways that we give clients exceptional advantages. Use these messages as a resource for articulating the BrandExtract difference to external audiences.
We create opportunity.
Drawing on deep expertise, keen instincts and advanced data science, we uncover opportunities you didn’t know were there, and create opportunities you didn’t know were possible. We develop solutions that help you reach your most ambitious goals and drive value for your organization. Open new markets, develop and launch new products, attract top talent, boost high-grade leads, seize market share. All these opportunities and more are attainable when you build your brand to build your company.
We transform mindsets
BrandExtract helps you accomplish your goals by inspiring belief in your brand. We do this by aligning your brand strategy with your corporate strategy, so the expression of your brand rings true. This means we transform common mindsets to reflect the greater goals and direction of your company. We transform the way your own people think about the strategy, leadership and trajectory of your company. And we transform the way customers, competitors, markets and whole industries think about your brand.
We grow value
At every step, in everything we do, our focus is set on making your company more valuable. This may be a literal goal, such as growing your bottom line or growing your valuation in advance of a merger, acquisition or IPO. It also means we help you grow the perceived value of your offerings, so customers believe the prices they’re paying you are right and good. Furthermore, it means growing the value of your company in the eyes of your most coveted recruits and in the eyes of your investors who are constantly seeking bigger and better returns.
Brand Personality
The only way to create an authentic brand is to know its personality. The good news, our brand personality is smart, energetic and fun. That doesn’t mean in our communications we can just pepper in a few lively adjectives and call it a day. Writing to a personality is a deeper endeavor.
To guide you, we’ve characterized our brand as a person. This helps you bring our brand to life in a more relatable way, more human. Our brand persona is like a snapshot of a person who truly lives our mission, vision and values. It takes our tenets out of the abstract and shows you a picture of a human being with hopes, ambitions and certain ways of navigating life.
The BrandExtract persona is: The Energized Professor.
Attributes
About 30-40 years old. Has an MBA in Integrated Marketing and 15 years experience in the industry. Been teaching for a decade.
Attitude
Positive, enthusiastic, engaged, confident, motivated, passionate, patient.
Reputation
Expert, knowledgeable, sharp, approachable, personable, genuine, humble, helpful.
Values
Helping others succeed. Quality over speed. People before profit. Honesty and openness.
Pet Peeves
People who preach instead of teach. Know-it-alls who spout jargon and condescend. People with closed minds.
Motivators
Helping others advance and grow. Being a leader and a trusted source.
Every day, BrandExtract makes sure every “student” is inspired to create, transform and grow.
As an energized professor, BrandExtract has gained the knowledge and wisdom of a long-tenured teacher but exudes the enthusiasm of someone just starting out. Every lesson is factual and well informed, but it is delivered with passion and energy that brings the learning experience alive. And there’s no getting lost in a lecture hall of 300 – BrandExtract makes sure every student is seen, heard, respected and cared for.
